BRG Mid City to serve as a hub of innovation and care for seniors and chronically
BATON ROUGE, Louisiana (November 11, 2015) – Following more than
18 months of strategic planning, Baton Rouge General/General Health System’s
(BRG) Board of Trustees today shared their vision for the future of the
organization. The strategic plan includes the transformation of its Mid
City campus into a hub of ambulatory care and innovation focused on the
needs of seniors and patients with chronic health conditions, as well
as those who have behavioral health needs. The changes are part of BRG’s
efforts to realign its operations around community needs and provide patients
with increased value in a new era of healthcare.
BRG Mid City
BRG’s Mid City campus will focus on caring for patients suffering
from chronic conditions, behavioral health issues or recovering from illness
or injury. The campus will offer a wide range of post-acute and ancillary
services including cancer care, rehabilitation, skilled nursing, geri-psych,
wound care, palliative care, hospice, imaging, sleep medicine, intensive
primary care and clinical/graduate medical education.
BRG’s new vision for Mid City includes:
- The expansion of inpatient behavioral health services, adding 19 more beds
to care for patients age 50 and older with behavioral issues (such as
depression, bipolar disorder, dementia, etc.) who also require medical
attention for additional diagnoses. Plans include adding chemical dependency
services and expanding the Behavioral Wellness Center outpatient services
for both adults and adolescents.
- The Health Innovation Center, a pilot program that will provide comprehensive,
team-based care – including behavioral health, pharmacy counseling,
primary care, nutritional counseling, education and health coaching –
to patients with complex medical needs like diabetes or heart disease.
- Expanded primary care clinic access at the Mid City Medical Clinic, including
walk-in and weekend appointments. For uninsured patients, the clinic offers
a flat nominal fee and reduced lab rates.
- Continued development of the Mid City campus as a destination through community
resources including meeting space, dining and catering, retail shopping,
wellness and education as well as exploring relationships with other like-minded
partners who share our mission for serving and optimizing the Mid City
- Support of the larger Mid City area through continued strategic partnerships
with organizations such as the Mid City Redevelopment Alliance, Mid City
Merchants, AARP, the Better Access to Care Coalition and others.
Part of the seismic change in value-based healthcare is the increased amount
of care provided in physician offices, clinics, retail settings and in
the home. Concurrently, Baton Rouge’s senior population is growing
faster than any other group. Projections show that Baton Rouge, like many
U.S. cities, will need fewer hospital beds in the future, however the
demand for behavioral health services is expected to increase.
“For Baton Rouge and many in our community, closing the Mid City
ER was like losing a family member. It took a while for our organization
to 're-form' and understand how we can best continue to serve
the people regionally,” said Board of Trustees Chair Janice Pellar.
“But through an intensive strategic planning process and the input
and dedication of our physicians, employees, civic leaders and the broader
community, we are well positioned to make a difference in the lives and
health of our community.”
BRG’s 142-acre Bluebonnet campus will continue to provide general
medicine, emergency, acute critical care such as intensive burn care,
surgery, labor and delivery, cancer services, heart and vascular services,
and gastroenterology as well as outpatient and ambulatory care services
and clinics. These services combined with Mid City’s focus on post-acute
and ambulatory care uniquely position the system to comprehensively serve
patients throughout every phase of life.
“With more than 60 acres of land still to be developed, the Bluebonnet
campus has the potential to become a true destination for not only health
and wellness, but lifestyle, retail and entertainment programs that inspire
residents to live a healthier life,” said BRG Chief Operating Officer
Edgardo Tenreiro. ”We’ve already started working with developers
and architects to bring our vision to life.”
BRG’s Bluebonnet campus is located in the heart of the Baton Rouge
Health District which is focused on improving the overall health of the
community and making improvements in access that will allow more people
to access the health care services located in the corridor. Those improvements
include expanding roads and improving the flow of traffic and people in the area.
Other plans at the Bluebonnet campus include:
- Relocating and expanding the Regional Burn Center with centralized services
that will enhance the experience of patients and their families.
- A hub of wellness and lifestyle programs that create opportunities to be
active, including a walking path and community green spaces.
- Creating a development plan that optimizes the campus to create a welcoming,
easy-to navigate environment.
In addition to bricks and mortar, BRG also announced several technology-related
initiatives that will make receiving care more convenient for patients.
“Baton Rouge General has recognized the importance of collaborating
with physicians and clinical leaders,” said BRG Chief of Staff,
Dr. Andrew Olinde. “I’m so pleased with not only the genuine
commitment to expertise and innovation I’ve seen, but the dedication
and forward-thinking leadership that’s been integrated into moving
both the Mid City and Bluebonnet campuses into the future.”
Some of the innovative programs planned for the next year include:
- A new online tool that allows consumers to get live estimates for the cost
of their care before scheduling a surgery, procedure or visit.
- A telehealth pilot based at Mid City that will allow patients to visit
with physicians and healthcare providers by computer or camera-enabled
- The formation of a multi-disciplinary data analytics team that helps BRG
identify and respond to healthcare trends in real-time, building on the
combined influence of finance, decision support, quality and market intelligence.
Mayor Kip Holden praised Baton Rouge General’s team for their commitment. “Baton
Rouge General’s team has endured some tough challenges, but one
thing has been consistent – their commitment to our citizens of
Baton Rouge. I am excited about their innovative plans that continue to
offer vital care to our people, grow jobs, and strengthen our economy.”
Senator Yvonne Dorsey-Colomb commended the Baton Rouge General board and leadership team for working
with community members and leaders in the development of their vision.
“Our community is blessed to have an organization devoted to doing
what’s right for the people who live here. We’ve worked very
closely with the General over the last two years, and have been dedicated
to finding solutions that preserve care for Mid City and the entirety
of Baton Rouge. I am proud of the work we’ve done and the path we
have forged together.”
About Baton Rouge General Medical Center
Baton Rouge General Medical Center is a full-service community hospital
with 590 licensed beds between two campuses. As the first and only not-for-profit,
full service community hospital in the capital city, Baton Rouge General
opened its doors in 1900, and has provided the Greater Baton Rouge community
with high-quality healthcare for generations. An accredited teaching hospital
since 1991, Baton Rouge General serves as a satellite campus of Tulane
University School of Medicine, and offers other medical education programs,
including a School of Nursing, School of Radiologic Technology, Family
Medicine Residency Program, Internal Medicine Residency Program, and Sports
Medicine Fellowship Program. For more information, visitBRGeneral.org, find us on Facebook at
Facebook.com/BatonRougeGeneral and follow us on Twitter at@BRGeneral.
Ambulatory care is medical care provided on an outpatient basis, including diagnosis,
observation, consultation, treatment, intervention, and rehabilitation services.
Ancillary care refers to the wide range of healthcare services provided to support the
work of a primary physician. These services include laboratory tests,
radiology, genetic testing, diagnostic imaging, and more.
Behavioral health refers to the management and treatment of an individual’s mental
health, including depression, personality disorders and substance abuse.
Geri-psych is a subspecialty of psychiatry dealing with the study, prevention, and
treatment of mental disorders in people over age 50.
Palliative care focuses on relieving pain or alleviating a problem without dealing with
the underlying cause.
Post-acute services support patients’ continued recovery from illness or management of
a chronic illness or disability
Telehealth is the use of electronic information and telecommunications technologies
to support long-distance clinical health care, patient and professional
health-related education, public health and health administration.
Value-based care is care that is based on the value of a service to a customer. In healthcare,
pricing is based on the overall health of a patient, rather than the number
of procedures or tests performed.