BRG Continues Mid City Transition Planning and Community, Patient Outreach

Baton Rouge, La. – Baton Rouge General (BRG) is undertaking extensive community education and outreach to help patients and area residents understand how they can access emergency services after the Mid City ER closes at 7 a.m. on March 31, 2015.

“We’re committed to helping the community understand how this transition will affect them and we’ve accelerated outreach efforts over the past several weeks with 60,000 postcards mailed to Mid City residents and 40,000 deliveries of informational materials to multi-family housing, neighborhoods and surrounding businesses,” explained BRG Mid City Administrator George Bell. “Packages of informational tools and resources are also being distributed by our outreach teams to more than 300 area churches, physician offices, businesses, neighborhood associations, schools and other organizations in Mid City. Additionally, more than 20,000 automated phone messages are expected to reach area residents next week.”

Since the ER closure was announced in February, 4,500 letters and digital messages have reached church leaders, non-profit organizations, healthcare providers, schools, businesses and stakeholders in the Mid City community and beyond. Throughout the hospital campus and physician offices, 7,000 informational flyers and pocket cards have been disseminated to patients, families and visitors.

“Our community meetings and face-to-face discussions with patients and neighbors are also helping citizens understand that though our hospital is undergoing a change, our mission and our commitment to the community remains strong,” said Bell. “We’re also helping residents understand that an extensive array of inpatient, outpatient and ancillary services will continue to be offered on our Mid City campus, in addition to retail and dining amenities, support programs, and wellness education classes.”

Outpatient physician practices on the Mid City campus will continue to operate, with 65 primary and specialty care doctors conveniently located on or near the campus, with a total of 420 physicians serving on the Mid City hospital’s medical staff.

Services that continue on the BRG Mid City campus include (click here for the complete list of services):
  • Inpatient care, including skilled and intensive care services
  • Outpatient surgeries
  • Pennington Cancer Center outpatient services
  • Regional Burn Center
  • Advanced Wound Care and Hyperbaric outpatient services
  • Behavioral Wellness outpatient services
  • Imaging services – X-ray, CT, MRI, Ultrasound, Nuclear Medicine, Mammography, Vascular Lab
  • Inpatient Hospice services
  • Geriatric psychiatric care
  • Post-acute care services, including rehabilitation and Long Term Acute Care
  • Lab outpatient services
Community services and other programs and amenities that will continue at Mid City include:
  • Pastoral care/worship services
  • Community education and wellness classes
  • Medical education and clinical training programs
  • Conference and meeting accommodations for community and civic group needs
  • Dining and catering services
  • Retail gift shop and florist services
  • Arts in Medicine entertainment – Friday Lunch Live concert series
  • Volunteer programs and opportunities


“We will be carefully assessing our Mid City operations as we move forward to ensure that we’re meeting our patients’ needs and ensuring the viability of our operations,” said Bell. “Our staff has done an exceptional job navigating this difficult transition, and we are grateful for their unwavering commitment, always putting patient care first.”

BRG continues to thoughtfully manage and minimize impacts to employees during this transition. While the Mid City ER closes on March 31 at 7:00 a.m., a clear picture of the number of positions that will ultimately be impacted will not be known for some time. Approximately 100 previously vacant positions have not been filled, and with anticipated increases in volume at Bluebonnet and the recent addition of two patient care floors at that campus, the hospital has added 150 clinical positions at that location and continues to expand nursing opportunities.

“We are working to preserve as many jobs as possible either through transfer and reassignment opportunities within the system, or assistance with placement among other area employers – our goal is that no one misses a paycheck,” said Paul C. Douglas, BRG Vice President for Human Resources & Development. “In fact, we are continuing to recruit nurses and other patient care staff as part of the expansion at our Bluebonnet campus.”

For anyone who is unable to transfer to a position within the system, the BRG Employee Career and Care Center will also provide assistance with opportunities outside the system, as well as with social and wellness services, humanitarian aid, financial counseling, as well as spiritual and emotional support. In addition, advance notice and severance with benefits is provided for anyone who is unable to be placed.

As BRG moves forward with transition planning, the BRG website continues to serve as a central source of information and updates on the transition, and a patient information phone line is available at (225) 387-7077, Monday-Friday, 8 a.m.- 4:30 p.m.

Because many ER visits are not true emergencies, BRG will also continue community education efforts about access to and appropriate utilization of healthcare services for emergency, urgent, and primary/specialty care needs.

“In many situations, a visit to a doctor’s office or an urgent care center may be a more appropriate solution than a trip to an ER,” said Bell. “Knowing when and where to access the appropriate level of care helps save time and money for both patients and healthcare providers. And remember to always call 911 if you have a medical emergency.”

About Baton Rouge General Medical Center

Baton Rouge General Medical Center is a full-service community hospital, with 591 licensed beds between two campuses. As the first hospital in Baton Rouge, opening its doors in 1900, Baton Rouge General has a long history of groundbreaking milestones, as well as providing the Greater Baton Rouge community with high quality healthcare for generations. From our birth center to senior services, and state-of-the-art heart and cancer care, Baton Rouge General provides care for the whole family at every age and every stage of life.

Baton Rouge General is affiliated with and also serves as a satellite campus of Tulane University School of Medicine. In addition to serving as a satellite campus for Tulane medical students in the LEAD (Leadership, Education, Advocacy and Discovery) Academy program, Baton Rouge General also offers a Family Medicine Residency Program, Internal Medicine Residency Program, Sports Medicine Fellowship Program, School of Nursing and School of Radiologic Technology. Baton Rouge General, an accredited teaching hospital since 1991, is committed to exceptional medical education and serves a diverse population that is representative of the types of patients, injuries, illnesses and healthcare needs most frequently seen by physicians in private practice. For more information, visit BRGeneral.org, find us on Facebook at Facebook.com/BatonRougeGeneral and follow us on Twitter at @BRGeneral.

Categories: In the Community