BRG/General Health System Names First Chief Clinical Transformation Officer Dr. Kenny Cole

Investing in a Value Driven Healthcare Future

Baton Rouge, La. – Baton Rouge General/General Health System announced Kenny Cole, M.D. as one of the region’s first health system Chief Clinical Transformation Officers (CCTO). In this new role, Dr. Cole will lead the health system as it emerges as a regional leader in the transformation of care – taking its current top-rated performance in quality, safety and satisfaction to an all new level in the market.

“Health systems must find innovative ways to continuously excel at providing not only high quality care but also its affordability. Dr. Cole’s depth of experience in both the provider and payor industries will bring fresh perspective to Baton Rouge General’s efforts to lead the region in achieving patient-centered solutions that can address some of healthcare’s most complex challenges,” says Mark Slyter, Baton Rouge General/General Health System President and Chief Executive Officer.

With a focus on value, some of the nation’s top health systems such as Geisinger, America’s first Accountable Care Organization, have invested in adding CCTOs to their leadership team for aggressively cultivating value-driven clinically integrated physician networks and frontline teams who link the rigor of scientific discovery, how care is delivered, and the way care is reimbursed to hospitals and healthcare providers.

“Baton Rouge General’s longstanding track record for delivering high quality, exceptional patient experiences has poised our team for a transformational leader like Dr. Cole,” notes Dr. Flip Roberts, Chief Medical Officer, “and our team looks forward to blazing new trails as we continue the journey toward perfection in patient care.”

Dr. Cole comes to Baton Rouge General/General Health System as a highly trained, highly educated Infectious Disease specialist with advanced degrees from LSU, Dartmouth and executive training from Harvard School of Business. He has served on Baton Rouge General’s Medical Staff from 2001-2013 in various roles such a Medical Director of Infectious Disease and member of Critical Care and Pharmacy Committees. In addition, Dr. Cole was one of Baton Rouge’s first physician Lean Six Sigma Green Belt graduates.

Over the last year of his career while pursuing a Masters in Healthcare Delivery Science at Dartmouth, Dr. Cole served as VP of Care Delivery and Associate Chief Medical Officer at Blue Cross Blue Shield of Louisiana. In this role, he was instrumental in building value-based, collaborative relationships with physicians and providers across the statewide network, focused on achieving better outcomes for its members.

Previously, he served as a private practice internist at Baton Rouge Clinic, where he also served as Chief Quality Officer, Chair of the Internal Medicine Department and an Executive Member of the Board.

“Baton Rouge General/General Health System’s team has been recognized time and again for designing and implementing innovative, value-driven approaches to improving the patient experience,” comments Dr. Kenny Cole. “Their unwavering commitment to the highest standards for quality, safety and patient satisfaction will pave the way for best practices in transforming the way we deliver care and the way patients will benefit.”

Originally from Franklin, LA, Dr. Cole is married to Wendy of 24 years, and they have two daughters Taylor (20) and Tori (16).


About Baton Rouge General/General Health System

Baton Rouge General Medical Center is a full-service community hospital, with 590 licensed beds between two campuses. As the first hospital in Baton Rouge, opening its doors in 1900, Baton Rouge General has a long history of groundbreaking milestones, as well as providing the Greater Baton Rouge community with high quality healthcare for generations. From our birth center to senior services, and state-of-the-art heart and cancer care, Baton Rouge General provides care for the whole family at every age and every stage of life.

Baton Rouge General is affiliated with and also serves as a satellite campus of Tulane University School of Medicine. In addition to serving as a satellite campus for Tulane medical students in the LEAD (Leadership, Education, Advocacy and Discovery) Academy program, Baton Rouge General also offers a Family Medicine Residency Program, Internal Medicine Residency Program, Sports Medicine Fellowship Program, School of Nursing and School of Radiologic Technology. Baton Rouge General, an accredited teaching hospital since 1991, is committed to exceptional medical education and serves a diverse population that is representative of the types of patients, injuries, illnesses and healthcare needs most frequently seen by physicians in private practice. For more information, visit BRGeneral.org, find us on Facebook at Facebook.com/BatonRougeGeneral and follow us on Twitter at @BRGeneral.

Baton Rouge General’s most recent quality report card includes recognitions as:

Baton Rouge’s only ‘A’-rated hospital for patient safety – The Leapfrog, 2012, 2013, 2014

‘Top Performer’ hospital for heart failure, heart attack, surgical care and pneumonia – The Joint Commission, 2013

Healthgrades Five-Star Recipient for 2015 in the following clinical areas:

  • Respiratory Failure
  • Heart Failure
  • Stroke
  • Pneumonia
CareChex #1 designation for 2015 in the following clinical categories:

#1 in the state for:
  • Heart Attack Treatment
  • Heart Failure Treatment
  • Orthopedic Care
#1 in Greater Baton Rouge for:
  • Overall Medical Care
  • Cancer Care
  • Heart Attack Treatment
  • Heart Failure Treatment
  • Vascular Surgery
  • Orthopedic Care
  • Women’s Health
  • Hip Fracture Repair
  • Neurological Care
  • Pulmonary Care
Learn more about our quality recognitions at BRGeneral.org.
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