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Baton Rouge General Earns National Recognition for Excellence in Senior Care

20-Feb-2013 Baton Rouge, La. – Baton Rouge General has earned designation as a NICHE (Nurses Improving Care for Health System Elders) hospital from The Hartford Institute for Geriatric Nursing at New York University College of Nursing. The only national designation of its kind, NICHE designation recognizes Baton Rouge General’s commitment to excellence in senior care. As a NICHE designated facility, Baton Rouge General is focused on evidence-based, nursing approaches to interdisciplinary geriatric care that promote positive experiences for senior patients.

Specific areas targeted by the NICHE program include:
  • Decreasing length of hospital stay
  • Reducing hospital-acquired complications
  • Educating staff to be sensitive to seniors’ needs
  • Redesigning patient care areas to enhance function and comfort
Baton Rouge General’s senior programs and services are led by a highly skilled, multi-disciplinary team of nurses and physicians specially trained in geriatric care in collaboration with clinicians from related care areas, including physical therapists, pharmacists and social workers who have received specialized geriatric sensitivity training.

“As our aging senior population increases, it is important for us to create an environment that anticipates and responds to their specific needs ... not just in the medical conditions we treat, but in the manner we treat our patients,” said Venkat Banda, MD, Baton Rouge General’s Chief of Medicine. “Achieving NICHE designation is a reflection of our commitment to seniors and we’re very proud to share this news with our community.”

“Baton Rouge General’s Seniors ER is another dimension of our focus on providing high quality, compassionate care for seniors in our community,” said Bill Holman, President & CEO of Baton Rouge General. “We are proud to lead the region as the first and only senior emergency room dedicated to the unique medical needs of senior patients.”

Baton Rouge General’s Seniors ER, located on the Mid City campus, was established in December 2011 to address the pressing need to synergize emergency and geriatric care for our aging baby boomer population.

For more information about Baton Rouge General’s senior services, and for questions about senior care, contact Mary Uter, LCSW, Baton Rouge General’s Senior Care Consultant, at (225) 387-7632 or visit to submit your questions.

About Baton Rouge General Medical Center

Baton Rouge General Medical Center is a full-service community hospital, with 544 licensed beds between two campuses. As the first hospital in Baton Rouge, opening its doors in 1900, Baton Rouge General has a long history of groundbreaking milestones, as well as providing the Greater Baton Rouge community with high quality healthcare for generations. 

Baton Rouge General is affiliated with and also serves as a satellite campus of Tulane University School of Medicine. In addition to serving as a satellite campus for Tulane medical students in the LEAD (Leadership, Education, Advocacy and Discovery) Academy program, Baton Rouge General also offers a Family Medicine Residency Program, Internal Medicine Residency Program, Sports Medicine Fellowship Program, School of Nursing and School of Radiologic Technology. Baton Rouge General, an accredited teaching hospital since 1991, is committed to exceptional medical education and serves a diverse population that is representative of the types of patients, injuries, illnesses and healthcare needs most frequently seen by physicians in private practice. For more information, visit


Address:8585 Picardy Avenue
Baton Rouge, LA, 70809
(225) 763-4000


Address:3600 Florida Boulevard
Baton Rouge, LA, 70806
(225) 387-7000