Baton Rouge General Names Marketing and Communications Vice President

07-Mar-2013 Baton Rouge, La. – Nicole Kleinpeter has been named Vice President of Marketing & Communications for Baton Rouge General, BRG Physicians network, General Health System and its affiliates. Joining the organization in 2003, she has served in multiple marketing and communications functions, including positions as manager and director.  Recently, she has led her department in the development and execution of comprehensive branding strategies, major multimedia advertising campaigns, social media platforms, public relations initiatives and high profile community events. Under her leadership, Baton Rouge General’s data-driven marketing and PR initiatives have been nationally recognized as best in practice, and among hospital competitors locally and across the state. 

Kleinpeter has also been nationally recognized for her professional marketing expertise, speaking at national conferences, and she currently serves on the American Hospital Association’s marketing society committee. She also serves on the Louisiana Hospital Association’s marketing and public relations society board and on the Mayor’s Healthy City Initiative. This year, Kleinpeter was selected to participate in the 2012-2013 Baton Rouge Area Chamber’s Leadership Baton Rouge! community leadership development program. 

An alumna of Loyola University of New Orleans and Baton Rouge Magnet High School, Kleinpeter has resided in Baton Rouge for 35 years and has worked in her field for 13 years.

About Baton Rouge General Medical Center

Baton Rouge General Medical Center is a full-service community hospital, with 544 licensed beds between two campuses. As the first hospital in Baton Rouge, opening its doors in 1900, Baton Rouge General has a long history of groundbreaking milestones, as well as providing the Greater Baton Rouge community with high quality healthcare for generations. 

Baton Rouge General is affiliated with and also serves as a satellite campus of Tulane University School of Medicine. In addition to serving as a satellite campus for Tulane medical students in the LEAD (Leadership, Education, Advocacy and Discovery) Academy program, Baton Rouge General also offers a Family Medicine Residency Program, Internal Medicine Residency Program, Sports Medicine Fellowship Program, School of Nursing and School of Radiologic Technology. Baton Rouge General, an accredited teaching hospital since 1991, is committed to exceptional medical education and serves a diverse population that is representative of the types of patients, injuries, illnesses and healthcare needs most frequently seen by physicians in private practice. For more information, visit