BRG Honored in 13 Categories at Louisiana Hospital Association Marketing Awards
BATON ROUGE, La. – Baton Rouge General (BRG) was honored in 13 categories for marketing and public relations at the Nov. 9 Louisiana Hospital Association Pelican Awards for Excellence in Hospital Public Relations and Marketing, the most of any hospital in the state.
The winning categories were:
Best in Show: Strategy – BRG and BRG Physicians website launch
Creative Director of the Year -- Barbara Ruiz, BRG Creative Services Manager
Website Initiative, Multi-Hospital System – BRG and BRGP website launch
Social Media Advertising – Recruiting campaign
Outdoor, Billboard – Baton Rouge General Delivers …
Outdoor, Other – St. Patrick’s Day Float
Print Advertising, Campaign – We Get You. Healthier
Print Advertising, Single Ad – Burn Safety PSA
Radio Advertising – Physician Ailments
Specialty Item – Pennington Cancer Center Lunchbox Giveaway
Logo – Mammos & Mimosas
External Writing – Physicians Ailment Advertising Campaign
External Periodical – Health Matters
Established in 1926, the Louisiana Hospital Association is a non-profit organization representing hospitals and healthcare provider groups across the state. The mission of the LHA is to support its members through advocacy, education and services.
About Baton Rouge General Medical Center
Baton Rouge General Medical Center is the area’s first community hospital with 588 licensed beds between two campuses. Baton Rouge General opened its doors in 1900, and has provided the Greater Baton Rouge community with high-quality healthcare for generations. An accredited teaching hospital since 1991, Baton Rouge General serves as an affiliate of Tulane University School of Medicine, and offers other medical education programs, including a School of Nursing, School of Radiologic Technology, Family Medicine Residency Program, Internal Medicine Residency Program, and Sports Medicine Fellowship Program. For more information, visit BRGeneral.org, find us on Facebook at Facebook.com/BatonRougeGeneral and follow us on Twitter at @BRGeneral.
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