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Baton Rouge General Foundation Completes $10 Million RISE Campaign

  • Category: News, Foundation
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  • Written By: Baton Rouge General

BATON ROUGE, La. – Today, the Baton Rouge General Foundation announced that it has completed its RISE campaign, raising $10 million for the hospital and its patients. The public campaign launched last May.

“We are very proud that not only did we meet this goal, we exceeded it,” said Erik Showalter, president of the Baton Rouge General Foundation. “Support from the RISE campaign means we can begin construction on the new Regional Burn Center, enhance our equipment and elevate the level of care provided to every patient who walks through our doors.”

The campaign raised support in four areas of focus – our Regional Burn Center, Pennington Cancer Center, a new neighborhood hospital in Ascension Parish, and the Center for Health, which will include a new outpatient surgery center. The Foundation chose the name “RISE” for this campaign because it helps articulate the backbone of Baton Rouge General’s mission. In the early 1900s, when a train derailment downtown required an unprecedented level of response, Dr. T.P. Singletary was there to rise to the occasion, and out of that emergency, Baton Rouge General was born.

“RISE is more than a tagline, it’s a mantra for us and has been for more than 100 years,” said Showalter. “This campaign has been that next step in our call to rise to the occasion and meet the ever-changing health care needs of our community.”

Co-chaired by Robert Schneckenburger and Annette Barton, the RISE campaign garnered support from hundreds of supporters across the community including individuals, foundations, and corporations.

“This was a true community effort in support of Baton Rouge General,” said Schneckenburger.

“We are grateful to the community for their support to carry us over the goal, and together we are helping the hospital achieve its vision,” added Barton. “I’ve been honored to help champion this effort for Baton Rouge General’s future.”

To learn more, visit or call (225) 763-4372.

About the Baton Rouge General Foundation
The Baton Rouge General Foundation is a non-profit organization that raises funds to support programs, education, services and research for Baton Rouge General. The hospital's mission is to preserve and restore health, one person at a time. Foundation donors directly impact and improve healthcare provided to the Greater Baton Rouge community by supporting the enhancement of key service areas, establishing new programs and purchasing of new equipment or technology. For more information, visit

About Baton Rouge General Medical Center
Baton Rouge General Medical Center is the area’s first community hospital with 588 licensed beds between two campuses. Baton Rouge General opened its doors in 1900, and has provided the Greater Baton Rouge community with high-quality healthcare for generations. An accredited teaching hospital since 1991, Baton Rouge General serves as an affiliate of Tulane University School of Medicine, and offers other medical education programs, including a School of Nursing, School of Radiologic Technology, Family Medicine Residency Program, Internal Medicine Residency Program, and Sports Medicine Fellowship Program. For more information, visit, find us on Facebook at and follow us on Twitter at @BRGeneral.