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Protect Your Pumpkins

During Breast Cancer Awareness Month, we encourage women 40 and older and those at risk for breast cancer to Protect Your Pumpkins! Although breast cancer deaths have decreased in the past two decades, nearly 288,000 women are diagnosed with breast cancer every year. East Baton Rouge Parish has the second highest number of new breast cancer cases annually in the state, ranking just below Jefferson Parish. A mammogram is the best way to find or detect breast cancer early when it is most treatable. Early detection leads to a greater range of treatment options, including less-extensive surgery and fewer serious side effects.

We make getting a mammogram as easy as possible. Request a mammogram appointment at any of our convenient imaging locations.


Know Your Risk

  • 288,000 breast cancer cases diagnosed every year in the US
  • 1 in 8 women will develop invasive breast cancer in her lifetime

Pop-up Pink Pumpkin Patch

Every year, thousands of pink pumpkins pop up overnight at Baton Rouge General's three hospital locations (Ascension, Bluebonnet and Mid City) to kick off our annual Protect Your Pumpkins campaign that promotes breast cancer awareness and annual mammograms for women 40 and over. We invite everyone to visit one of the pink pumpkin patches to take photos and to bring home a free pumpkin to display in honor of breast cancer awareness. Once the pink pumpkin patches pop up, the pumpkins will go fast, so stay tuned to see when they arrive!

What do pumpkins and breast cancer awareness have in common? More than you'd think! Click here to watch the story behind the Pop-up Pink Pumpkin Patches.

2022 Pumpkin Patch Photos

Presenting Sponsor

b1 bank logo

Supporting Sponsor


Show your support in the fight against breast cancer.

  • tshirt order
  • donate to the cause