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BRG Opens Full-Service Boutique for Patients with Cancer

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  • Written By: Baton Rouge General

The Healing Boutique offers products for men and women with all types of cancer

healing boutique BATON ROUGE, LA - Today, Baton Rouge General (BRG) announced the opening of The Healing Boutique, a full-service retail store specializing in cancer-related items that span the full spectrum of patient needs for men and women with all types of cancer. Patients and their loved ones can find helpful products at the shop, from pillows and journals to lotions and hats, to eyebrow kits, wigs and prosthetics.

“Everyone thinks of hair loss and wigs when they think of cancer, but even day-to-day tasks like eating meals can be incredibly difficult once treatment starts,” said Dr. Gerald Miletello, Oncologist. “Now after patients visit the clinic, I can direct them to the same building for items that will provide relief.”

Located in the BRG gift shop, The Healing Boutique offers patients a private entrance, private dressing room, and individual appointments as necessary. The shop is also conveniently located near the 30,000-square foot expansion of BRG’s Pennington Cancer Center slated to be complete in 2019.

“The vision for The Healing Boutique started years ago when Dr. Miletello recognized a need to offer resources to both men and women with all types of cancer,” said Edgardo Tenreiro, President and CEO of BRG. “As of today, this is the only space of its kind in the area that’s open after 5 p.m. and on weekends – but even this is just a start. As we learn more about what will help cancer patients during recovery, we hope to expand and offer even more products.”

The Healing Boutique is located at Baton Rouge General – Bluebonnet, 8585 Picardy Avenue, near Entrance 2. Valet parking is available.

Learn more at, call (225) 763-4144, or visit the shop on Instagram: @healingboutique.

boutiqueAbout Baton Rouge General Medical Center
Baton Rouge General Medical Center is the area’s first community hospital with 588 licensed beds between two campuses. Baton Rouge General opened its doors in 1900, and has provided the Greater Baton Rouge community with high-quality healthcare for generations. An accredited teaching hospital since 1991, Baton Rouge General offers other medical education programs, including a School of Nursing, School of Radiologic Technology, Family Medicine Residency Program, Internal Medicine Residency Program, and Sports Medicine Fellowship Program. For more information, visit, find us on Facebook at, follow us on Twitter at @BRGeneral, and visit us on Instagram at @batonrougegeneral and @healingboutique.