Baton Rouge General Unveils Vision for the Future

BRG Mid City to serve as a hub of innovation and care for seniors and chronically ill patients

BATON ROUGE, Louisiana (November 11, 2015) – Following more than 18 months of strategic planning, Baton Rouge General/General Health System’s (BRG) Board of Trustees today shared their vision for the future of the organization. The strategic plan includes the transformation of its Mid City campus into a hub of ambulatory care and innovation focused on the needs of seniors and patients with chronic health conditions, as well as those who have behavioral health needs. The changes are part of BRG’s efforts to realign its operations around community needs and provide patients with increased value in a new era of healthcare.

BRG Mid City

BRG’s Mid City campus will focus on caring for patients suffering from chronic conditions, behavioral health issues or recovering from illness or injury. The campus will offer a wide range of post-acute and ancillary services including cancer care, rehabilitation, skilled nursing, geri-psych, wound care, palliative care, hospice, imaging, sleep medicine, intensive primary care and clinical/graduate medical education.

BRG’s new vision for Mid City includes:

  • The expansion of inpatient behavioral health services, adding 19 more beds to care for patients age 50 and older with behavioral issues (such as depression, bipolar disorder, dementia, etc.) who also require medical attention for additional diagnoses. Plans include adding chemical dependency services and expanding the Behavioral Wellness Center outpatient services for both adults and adolescents.
  • The Health Innovation Center, a pilot program that will provide comprehensive, team-based care – including behavioral health, pharmacy counseling, primary care, nutritional counseling, education and health coaching – to patients with complex medical needs like diabetes or heart disease.
  • Expanded primary care clinic access at the Mid City Medical Clinic, including walk-in and weekend appointments. For uninsured patients, the clinic offers a flat nominal fee and reduced lab rates.
  • Continued development of the Mid City campus as a destination through community resources including meeting space, dining and catering, retail shopping, wellness and education as well as exploring relationships with other like-minded partners who share our mission for serving and optimizing the Mid City campus’ capacity.
  • Support of the larger Mid City area through continued strategic partnerships with organizations such as the Mid City Redevelopment Alliance, Mid City Merchants, AARP, the Better Access to Care Coalition and others.

Part of the seismic change in value-based healthcare is the increased amount of care provided in physician offices, clinics, retail settings and in the home. Concurrently, Baton Rouge’s senior population is growing faster than any other group. Projections show that Baton Rouge, like many U.S. cities, will need fewer hospital beds in the future, however the demand for behavioral health services is expected to increase.

“For Baton Rouge and many in our community, closing the Mid City ER was like losing a family member. It took a while for our organization to 're-form' and understand how we can best continue to serve the people regionally,” said Board of Trustees Chair Janice Pellar. “But through an intensive strategic planning process and the input and dedication of our physicians, employees, civic leaders and the broader community, we are well positioned to make a difference in the lives and health of our community.”

BRG Bluebonnet

BRG’s 142-acre Bluebonnet campus will continue to provide general medicine, emergency, acute critical care such as intensive burn care, surgery, labor and delivery, cancer services, heart and vascular services, and gastroenterology as well as outpatient and ambulatory care services and clinics. These services combined with Mid City’s focus on post-acute and ambulatory care uniquely position the system to comprehensively serve patients throughout every phase of life.

“With more than 60 acres of land still to be developed, the Bluebonnet campus has the potential to become a true destination for not only health and wellness, but lifestyle, retail and entertainment programs that inspire residents to live a healthier life,” said BRG Chief Operating Officer Edgardo Tenreiro. ”We’ve already started working with developers and architects to bring our vision to life.”

BRG’s Bluebonnet campus is located in the heart of the Baton Rouge Health District which is focused on improving the overall health of the community and making improvements in access that will allow more people to access the health care services located in the corridor. Those improvements include expanding roads and improving the flow of traffic and people in the area.

Other plans at the Bluebonnet campus include:

  • Relocating and expanding the Regional Burn Center with centralized services that will enhance the experience of patients and their families.
  • A hub of wellness and lifestyle programs that create opportunities to be active, including a walking path and community green spaces.
  • Creating a development plan that optimizes the campus to create a welcoming, easy-to navigate environment.

In addition to bricks and mortar, BRG also announced several technology-related initiatives that will make receiving care more convenient for patients.

“Baton Rouge General has recognized the importance of collaborating with physicians and clinical leaders,” said BRG Chief of Staff, Dr. Andrew Olinde. “I’m so pleased with not only the genuine commitment to expertise and innovation I’ve seen, but the dedication and forward-thinking leadership that’s been integrated into moving both the Mid City and Bluebonnet campuses into the future.”

Some of the innovative programs planned for the next year include:

  • A new online tool that allows consumers to get live estimates for the cost of their care before scheduling a surgery, procedure or visit.
  • A telehealth pilot based at Mid City that will allow patients to visit with physicians and healthcare providers by computer or camera-enabled mobile device.
  • The formation of a multi-disciplinary data analytics team that helps BRG identify and respond to healthcare trends in real-time, building on the combined influence of finance, decision support, quality and market intelligence.

Community Support

Mayor Kip Holden praised Baton Rouge General’s team for their commitment. “Baton Rouge General’s team has endured some tough challenges, but one thing has been consistent – their commitment to our citizens of Baton Rouge. I am excited about their innovative plans that continue to offer vital care to our people, grow jobs, and strengthen our economy.”

Senator Yvonne Dorsey-Colomb commended the Baton Rouge General board and leadership team for working with community members and leaders in the development of their vision. “Our community is blessed to have an organization devoted to doing what’s right for the people who live here. We’ve worked very closely with the General over the last two years, and have been dedicated to finding solutions that preserve care for Mid City and the entirety of Baton Rouge. I am proud of the work we’ve done and the path we have forged together.”

About Baton Rouge General Medical Center

Baton Rouge General Medical Center is a full-service community hospital with 590 licensed beds between two campuses. As the first and only not-for-profit, full service community hospital in the capital city, Baton Rouge General opened its doors in 1900, and has provided the Greater Baton Rouge community with high-quality healthcare for generations. An accredited teaching hospital since 1991, Baton Rouge General serves as a satellite campus of Tulane University School of Medicine, and offers other medical education programs, including a School of Nursing, School of Radiologic Technology, Family Medicine Residency Program, Internal Medicine Residency Program, and Sports Medicine Fellowship Program. For more information,, find us on Facebook at and follow us on Twitter at@BRGeneral.


  • Ambulatory care is medical care provided on an outpatient basis, including diagnosis, observation, consultation, treatment, intervention, and rehabilitation services.
  • Ancillary care refers to the wide range of healthcare services provided to support the work of a primary physician. These services include laboratory tests, radiology, genetic testing, diagnostic imaging, and more.
  • Behavioral health refers to the management and treatment of an individual’s mental health, including depression, personality disorders and substance abuse.
  • Geri-psych is a subspecialty of psychiatry dealing with the study, prevention, and treatment of mental disorders in people over age 50.
  • Palliative care focuses on relieving pain or alleviating a problem without dealing with the underlying cause.
  • Post-acute services support patients’ continued recovery from illness or management of a chronic illness or disability
  • Telehealth is the use of electronic information and telecommunications technologies to support long-distance clinical health care, patient and professional health-related education, public health and health administration.
  • Value-based care is care that is based on the value of a service to a customer. In healthcare, pricing is based on the overall health of a patient, rather than the number of procedures or tests performed.
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